Assignment No. : 11/TMA/SEM-II/2009
Note: There are five questions in this assignment. Attempt all the questions and send them to the Coordinator of the Study Centre you are attached with.
1. Each level of strategy involves different strategic decisions. Discuss taking into consideration the different levels of strategy. Illustrate your answer with the help of examples.
2. Explain how strategic control links the internal business environment and the external environment. Give example in support of your answer.
3. Recently a very popular strategic alliance took place. Take the case of that alliance and analyze it looking at the benefits of strategic alliances.
4. What do you understand by ‘differentiation strategy’? Discuss by formulating a differentiation strategy for a company, which is into FMCG sector
5. Briefly explain as to how an organization’s mission influences the management to go global and engage itself in international operations. Give examples.
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